RUBBER BASKETBALL INNOVATION
In 2025 I led a project to explore rubber basketball innovations. The project goal was to provide alternatives to traditional printing methods that not only have a unique and desirable look, but save cost compared to the traditional graphics applications. I worked closely with vendors to understand their unique processes and challenges. In the end I came up with a solution that removes steps from the process by applying color/pattern through the rubber mixing stage in the manufacturing process instead of the traditional graphics application methods.
Teammate: Julia Muscarello
MIXING METHODS
I proposed several rubber-mixing methods to the vendor using simple diagrams. The video above shows in-person factory trials where we refined the process into an efficient method that produced the desired result.
EVERY BALL IS UNIQUE
The rubber is placed into the molds at random and the balls are all allowed to each have a unique look. After molding the balls are given time for the rubber to cure.
CAITLIN CLARK RUBBER MIXING
The new rubber mixing technique debuted on the Caitlin Clark series, giving a fresh expressive looks to the product offering. This new technique has successfully proven to be a cost effective way to differentiate Wilson’ s rubber basketball offering and provide a unique aesthetic that resonates with consumers.